The year-end has arrived, marking a pivotal moment to reflect on the past and plan for new beginnings. From December 21 to 22, 2025, the "Reviewing Breakthroughs · Embracing Light – 2025-2026 Doors and Windows Entrepreneurs' New Year Thought Exchange Conference" was successfully held at the Beijing Jingyin International Center, organized by Jijianlian (Shenzhen) International Media. This conference aimed to create a high-end dialogue platform for industry leaders in the doors and windows sector, fostering intellectual exchange and mutual learning. Peng Peilun, Joint Founder and CEO of Joysland Doors and Windows and Independent Director of Lan-system Doors and Windows Systems Asia-Pacific Region, was invited to attend, joining industry elites to explore trends, discuss breakthroughs, and strategize new opportunities.
During the thematic sharing session, Mr. Peng Peilun delivered a keynote titled "From Domestic to 'Domestic,' From Export to 'Go Global.'" He began by comparing the scale, growth rates, and competitive landscapes of the global and Chinese doors and windows markets, pointing out that the industry is undergoing a structural shift from "incremental expansion" to "deepening existing market share." Against the backdrop of China's real estate cycle evolution, urban renewal initiatives, and consumption upgrades, demand for mid-to-high-end doors and windows continues to grow. Rising consumer preferences for energy efficiency, sound insulation, and smart features are driving ongoing product innovation and R&D advancements.
General Manager Peng further elaborated on the strategic transition path of enterprises from "opportunistic exports" to "systematic localization," conducting an in-depth analysis of the demand characteristics and growth potential of high-performance doors and windows in emerging markets such as the Middle East and Southeast Asia. Drawing on Joyslande Windows' implementation practices in the Middle East, he detailed localization strategies in areas such as standard alignment, cultural adaptation, and service model construction. Joyslande Windows consistently prioritizes technological R&D, establishing differentiated advantages in key performance metrics like airtightness, watertightness, and wind pressure resistance, while continuously driving the value upgrade from product and standard exports to integrated solution exports. Addressing the uncertainties of the global economy and geopolitics, General Manager Peng emphasized the need for enterprises to enhance risk early warning and dynamic adaptability, while also pointing out that the application of sustainable materials and life cycle low-carbon management have become critical dimensions in building a company's future core competitiveness.
Through the dual-track expansion model of "regional deepening + regionalized global expansion," Joysland Doors and Windows has set a development benchmark for the industry. Looking ahead over the next five years, system doors and windows will accelerate their evolution toward digitalization, intelligence, integration, and full-cycle services. Against the backdrop of increasingly prominent global green and low-carbon trends, Joysland Doors and Windows actively embraces sustainable development principles by integrating environmental technologies into the entire R&D, manufacturing, and service process, striving to create healthier, lower-carbon, and more comfortable living environments for users.
As a key force in industry development, Joysland Doors & Windows not only operates in Shanghai and deeply roots in the local retail market, but also exports its products to Europe, America, the Middle East, and other countries and regions. It has obtained international certifications such as EU CE and US NFRC. With a highly efficient and professional service team, advanced production equipment, and a lean management system under the group structure, the company ensures consistent product quality while precisely responding to overseas customers' personalized needs, providing high-end customized system doors and windows solutions.